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The idea for Daybreaker, a first of its kind sober morning rave, was dreamt up over late night falafel between friends Radha Agrawal and Matt Brimmer in October 2013. Just a few months later, in December 2013, the pair hosted their first Daybreaker experience at 6 a.m. in the basement lounge of a coffee shop in New York’s Union Square. Since then, the community has grown to over 500,000 people strong and has hosted over 500 events spanning across more than 25 cities.
Now, in addition to the IRL Daybreaker experiences, the brand has launched their platform D.O.S.E.
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