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Dawn and International Bird Rescue Celebrate 40-Year Partnership With Feel-Good Campaign

Complete with a touching cover of 'Lean on Me'

In 1978, IBR founder Alice Berkner discovered that Dawn was an effective cleanser for bird’s feathers and otter’s fur due to the combination of grease-fitting power that’s gentle on whatever it touches—be it a bird or a bowl.Dawn
By Diana Pearl

July 6, 2018

For over four decades, Dawn’s been cleaning more than dishes as the choice cleanser for animal rescue workers aiding animals after an oil spill.

Diana Pearl

Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

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