Data Points: You Are What You See

Which summer movies you attend says a lot about you

Plan to see The Amazing Spider-Man 2 or G.I. Joe 2 this summer? There's a good chance you're an optimistic type who also likes a clean house. The Dark Knight Rises more your style? Then you're likely a risk-seeker who puts a high priority on socializing and buying the latest digital toys.

Meebo says personality, more than our demographic characteristics, influences our likes and dislikes. Based on a survey, it found that people who planned to see certain movies are likelier to have certain personalities, with their associated product and brand preferences. Marketers can use this information by advertising during previews, with product tie-ins, and around TV shows with similar audiences.

Infographic: Carlos Monteiro