Data Points: Making the Brand

The challenges, expectations, and opportunities facing marketers—and clients—in an evolving branding world

Client and agency brand thinkers are scrambling to identify an evolving set of best practices.

The Branding Forward Project, a collaboration between Mechanica and Fast Company, revealed highly polarized opinions about the current branding landscape—including over the question of whether this is a time of revolutionary change for marketers.

Click below for the full Data Points report:


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