Dallas Bureau Set for Search; Taps Richards

DALLAS The Dallas Convention & Visitors Bureau plans to launch a review for its ad account “within two months” and has hired The Richards Group for an image assignment, the client said.

Since 2000, Dallas-based GroupBaronet has handled advertising on a project basis for the bureau, which spent $1 million on media last year, according to Nielsen Monitor-Plus.

Richards was hired by F. Ross Crusemann, who joined the bureau as svp of marketing, public relations and communications in October. Crusemann had worked with the Dallas agency in 1994 when he served as marketing director at Richards client Motel 6.

The bureau hopes to launch Richards’ campaign in the spring, according to client rep Phyllis Hammond. Billings have not yet been determined.