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DALLAS The Dallas Convention & Visitors Bureau plans to launch a review for its ad account “within two months” and has hired The Richards Group for an image assignment, the client said.
Since 2000, Dallas-based GroupBaronet has handled advertising on a project basis for the bureau, which spent $1 million on media last year, according to Nielsen Monitor-Plus.
Richards was hired by F. Ross Crusemann, who joined the bureau as svp of marketing, public relations and communications in October.
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