Cyclist Sells Comcast in 4 Cities

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK Four-time Tour de France winner and recently minted Subaru spokesman Lance Armstong is on his bike again to tout another company—Comcast.

In a series of television spots that introduce the cable provider to new markets in Chicago, Boston, Atlanta and San Francisco, Armstrong pedals up Bay Area hills and through a Northern California forest while he talks about dedication, resolve and grit.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in