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NEW YORK Four-time Tour de France winner and recently minted Subaru spokesman Lance Armstong is on his bike again to tout another company—Comcast.
In a series of television spots that introduce the cable provider to new markets in Chicago, Boston, Atlanta and San Francisco, Armstrong pedals up Bay Area hills and through a Northern California forest while he talks about dedication, resolve and grit. Not his own, but Comcast’s.
“I know people who refuse to settle for good enough.
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