Cutting Back Where It Hurts

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

The sickly economy is setting the U.S. up for a downturn in the population’s physical health, as recent polls have found people scrimping on healthcare and prescribed drugs.

A study issued last month by International Communications Research typifies the genre. Based on polling in November, it estimated that some 13.5 million Americans who use long-term prescribed drugs had acted during the prior three months “to stretch out their medications, either reducing the dosage or taking it less often than prescribed.”

Even

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