Customers Want Emotional Connections, Not Data

What moves us?

It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.

Dad, I have a dream. I want to sell my ideas.”

I was 13 years old. My father looked at me in the way parents sometimes look at their crazy children and said, “Son, I think we have a problem.”

Years later, I’m glad to say I’ve been fortunate enough to keep my early mission statement alive. My father shouldn’t have worried; there wasn’t a problem, just a rewarding way of life. But what about the next generation of dreamers? Surely they’ll have no problem selling their ideas in this hyper-connected world.

For one thing, it’s never been easier to put ideas into the marketplace.



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