Christoph Becker


  • This is a Profile

    Corporate Culture Has Become the Most Powerful Force in Forging Partnerships

    Brand Marketing

    Companies are no longer judged on what they say, but rather on what they do. That is why whatever goods or services you are selling, business will always be better and more sustained when people buy into your culture first.

    This is a Profile

    Your Company’s Value Hinges More on Emotion Than Data

    Brand Marketing

    Every business decision has a twin called justification. Justification’s role in business life is to make the decision look smart and protect it from criticism. That’s why justification loves data.

    This is a Profile

    The Whole Culture of a Business Should Be Built on Its ‘Why’

    Brand Marketing

    Business. The word used to conjure up dreary images of briefcases and pressed shirts. 

    This is a Profile

    Customers Want Emotional Connections, Not Data

    Brand Marketing

    Dad, I have a dream. I want to sell my ideas.”

    I was 13 years old. My father looked at me in the way parents sometimes look at their crazy children and said, “Son, I think we have a problem.”

    This is a Profile

    Voice: Intimacy as Opportunity

    Brand Marketing

    There is no doubt that these are the best times to be in the ideas business. This is a time of propelling progress on almost all fronts. We have to invent ourselves not every year but almost every month. The comfort zone is the killing zone, and we have to live and think in constant change mode.