Customers Are Celebrities at Hollywood Casino

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Marketing Continuum Creates Stars in TV, Radio, Print, Outdoor
DALLAS–The Marketing Continuum has launched a new campaign for one of Hollywood Casino Corp.’s gaming properties.
The ad campaign for the casino in Tunica, Miss., builds on the Dallas shop’s 1999 work. That effort focused on the special treatment and amenities afforded to customers by the casino and featured the tagline “Feel like a star.”
John Hill, group creative director at The Marketing Continuum said, “Casinos usually look at the casino and not the customer.

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