Creatives Jump Shop In August Shuffle

A flurry of personnel moves left creative departments spinning last week, with top executives from Publicis, Fallon and Crispin Porter + Bogusky leaving or changing roles.

David Droga is leaving Publicis after three and a half years to start his own venture. Droga, 37, has been global creative director, based in New York. His new venture will be backed by the Publicis Groupe, the agency confirmed. Droga joined the agency in December 2002 from Publicis sibling Saatchi & Saatchi in London.

On Friday, Fallon executive creative director Bruce Bildsten said he would leave the Minneapolis shop after nearly 21 years. Bildsten, 47, has been ecd for seven years, overseeing work for BMW, Porsche, Timex and PBS, among others. Bildsten said he had some “irons in the fire.” He said he wanted “to be the top dude somewhere,” but last November, Paul Silburn was named ecd for Fallon’s North America operations, decreasing Bildsten’s chances there.

On the production side, David Rolfe, 36, left MDC-backed Crispin Porter + Bogusky in Miami last week, where he had been co-director of integrated production, to join DDB in Chicago as svp, director of branded production. At CP+B, Rupert Samuel, who had been co-director with Rolfe, was promoted to director of integrated production.

Dany Lennon, creative consultant at The Creative Register in Westport, Conn., said the changes have more to do with the industry’s state of flux than any overarching trend. “The business is in transition, so everybody’s free to make decisions without being judged,” she said. “We’re in pioneer territory. People can decide to do anything anytime without any particular rationale.”