Creative: What's New - Portfolio

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What’s New – Portfolio

BRITISH AIRWAYS

Agency: M&C Saatchi, New York
Client: British Airways,London
Creative Director/Copywriter: Marty Cooke
Art Director: Alice Ann Wilson
Photography: Cheryl Koralik

Pipe-smoking “British explorers” and all, this campaign could hardly be more out of step with Tony Blair’s ultra-modern “New Britain.” Another ad in the series links the airline’s know-how to the fact that “Certain British ladies were curiously drawn to the Southern Oceans.”

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