Creative Feature: Getting Real

“Give it up for James Dorsey!” A packed nightclub in Boston goes wild. In the DJ booth above the crowd, Dorsey gives a regal wave.

Dorsey is not, as it may seem, a local celebrity. He’s a 28-year-old insurance salesman chosen from about 5,000 non-actors who auditioned to be one of three Miller Lite “spokesdrinkers” for its “Lens” campaign.

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