Creating Experiential That Stands Out in a Crowded Industry

Thousands of popups occurred last year, and many likely failed

On what appears to be a cruise ship; the two women toss bubbles in the air
We see the well-done pop-ups, like 29Rooms, all over our Instagram feeds. Getty Images

From the Museum of Ice Cream to the Rosé Mansion, selfie factories were one of the biggest trends in creative marketing in 2018, and they aren’t going away. But that’s not the only or even the best way to capture the crucial audience when it comes to experiential marketing.

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Daniel Ramirez serves as the vice president of Porter24.
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