CPUC Sets Ad Budget; DDB Subcontracts

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LOS ANGELES-The California Public Utilities Commission has finalized a budget of $89 million, allotting an estimated $70 million to be spent on various forms of advertising for its Consumer Education Program.
The commission, formerly known as the Electrical Restructuring Education Group, selected DDB Needham’s Los Angeles office as its advertising agency of record last May after a review that included J.

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