CPUC Sets Ad Budget; DDB Subcontracts

LOS ANGELES-The California Public Utilities Commission has finalized a budget of $89 million, allotting an estimated $70 million to be spent on various forms of advertising for its Consumer Education Program.
The commission, formerly known as the Electrical Restructuring Education Group, selected DDB Needham’s Los Angeles office as its advertising agency of record last May after a review that included J. Walter Thompson’s San Francisco office. The budget had not been finalized at that time, but it was estimated at $20 million.
Print, radio and TV ads are expected to break throughout California on Oct.