CP+B Takes Active Role in Miami Ad School

NEW YORK Crispin Porter + Bogusky is partnering with the Miami Ad School, the shop said today. As part of the collaboration, the Miami Ad School will be renamed CP+B Miami Ad School, and agency creatives will help shape the institution’s curriculum.

“This business is changing at light speed,” said Pippa Seichrist, president of the Miami Ad School. “This allows the school to have constant and immediate input about how to train our students even better. It’s exciting to have someone like Alex [Bogusky, CP+B executive creative director] and that agency make such a big commitment to us and education.”

In addition to reviewing the curriculum, CP+B staffers will add a permanent teaching base to the school. They will develop classes in non-traditional ad forms like guerilla and viral marketing. The agency will also host Ad School students as interns, and CP+B’s Bogusky will join the school’s board of directors. He joins CP+B chairman Chuck Porter, who has been on the school’s board since it opened 11 years ago with six students. Currently, the school has 400 students in schools in Miami, Minneapolis, San Francisco, Sao Paulo, Brazil, and Hamburg, Germany.

“They’re just really on the cutting edge of this advertising roller coaster, they’re reinventing the business,” Seichrist said about CP+B. “If we had looked for an agency to advise us closely, they’d be the one we’d have picked. And then they’re right down the street.”

Porter and Bogusky could not immediately be reached for comment.