CANNES, FRANCE Crispin Porter + Bogusky has made a strong showing on the Titanium shortlist, generating three of the eight campaigns making the cut
The revamped Titanium category honors campaigns that use at least three distinct communication channels, including both traditional and non-traditional media, in four different sections divided by budget.
One campaign made the shortlist in the $50 million-and-above category: “Life on Board,” for Volvo by Fuel Europe. The work features philosophical conversations between different people riding and driving in Volvos.
Miami-based CP+B’s three shortlisted entries fell in the $1 million-$10 million category. Selected were the “Dr. Angus” diet spoof campaign for Burger King, the “Chicken Fight” campaign pitting the TenderCrisp and Spicy TenderCrisp chickens against each other, and “Counterfeit,” a campaign warning people not to buy fake Mini Cooper’s for BMW’s Mini. CP+B was the only U.S. shop to make the list.
The two other shortlisted entries in that category were “Grrr,” for Honda U.K. by Wieden + Kennedy in London, a TV category favorite but also including print, outdoor, and guerilla and Internet components, and “5 Cent,” for Virgin Mobile Australia by Host in Australia.
There were no shortlisted entries in the $10-50 million category.
In the up-to-$1 million category, only one campaign made the shortlist: “Election,” for Nandos fast-food chicken chain by TBWA\Hunt\Lascaris in Johannesburg, South Africa.
One Grand Prix winner will be selected by the Titanium jury, led by Goodby, Silverstein & Partners co-chairman Jeff Goodby. The winner will be named at the Film, Radio and TV ceremony Saturday night, which closes the International Advertising Festival.
CP+B Dominates Titanium Nominations
