How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
NEW YORK Crispin Porter + Bogusky took home best of show honors for an Ikea campaign that turned billboards into price tags at the Outdoor Advertising Association of America’s 62nd annual Obie Awards on Tuesday.
The campaign by the Miami shop featured enlarged items of furniture, including cabinets and chairs, hanging off billboards that were designed to resemble price tags.
“They

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in