Brand MarketingCovergirl Becomes the Largest Makeup Brand to Achieve Leaping Bunny’s Cruelty Free CertificationIt's part of parent company Coty's greater mission to end animal testing globallyBy Katie Richards|November 5, 2018Covergirl becomes the largest beauty brand to score Leaping Bunny certification.Coty/CovergirlShareBy Katie Richards|November 5, 2018ShareCoty is making major steps to help end animal testing in the cosmetics industry. Although the company does not test its own products on animals, Coty announced a partnership with Cruelty Free International to help fight to end this testing across the world.Coty also announced that it has worked with Cruelty Free International to get Covergirl its Leaping Bunny certification. The certification will take a close look at the brand’s products, ingredients and supply chain to ensure that none of the products or ingredients from Covergirl (and its suppliers) are tested on animals.“Listening to our consumers, we started this journey with Covergirl to demonstrate our commitment to this issue by achieving such an ambitious certification at scale. This is consistent with our ambition of growing responsibly by championing open, inclusive and sustainable beauty,” explained Coty CEO, Camillo Pane, in a statement. The move is part of Coty’s mission to make cruelty-free cosmetics accessible for everyone who wants and needs them.While there’s a long list of brands that are already Leaping Bunny certified, this news makes Covergirl the largest makeup brand in the industry to achieve this certification.The news means that moving forward, all Covergirl products will include a Leaping Bunny logo so that consumers know the product is truly cruelty free.Coty plans to get at least one more of its global brands certified within the next two years.“The Leaping Bunny certification of Covergirl marks a new milestone in this area as the largest makeup brand to be certified cruelty free after having met our rigorous criteria. Importantly, Covergirl’s certification demonstrates to the world that it is possible to be an accessible and innovative brand without inflicting suffering on animals,” Michelle Thew, CEO of Cruelty Free International, said in a statement.Coty is promoting the news with a print ad in The New York Times and a takeover of WWD’s homepage. Adweek Adweek