Corona Commits to Protecting the Beaches With a Newly Announced Sustainability Program

The beer brand pledges to clean 100 beaches over the next four years

Over the years, Corona has successfully positioned itself as the beer to drink on the beach thanks, in part, to its slogan “find your beach” and its faithful use of aspirational, oceanside imagery. Now the brand is aiming to keep shorelines looking picture perfect by launching a “Protect Our Beaches” initiative.