Beer Brand Corona Wants Consumers to Reemerge From Indoors and Explore Nature

“From the Natural World” will encourage people to rediscover the outdoors

A screenshot from Corona's campaign to encourage consumers to rediscover the outdoors again.
A screenshot from Corona's campaign to encourage consumers to rediscover the outdoors again. Corona

After what has been a difficult year for AB Inbev-owned beer brand Corona thanks to its name, the brand has released a multisensory campaign to inspire people to rediscover the outdoors again.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's UK Bureau Chief.
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