Coors Sets Partnership with Gallo Wine

CHICAGO — Coors Brewing will partner with Ernest & Julio Gallo Wine for a national retail program kicking off Nov. 1. Consumers can get a $5 rebate, where legally available, when they buy a 12-pack of Coors Light or Original Coors and a 1.5 liter or 750 milliliter bottle of Ernest & Julio Gallo Twin Valley Wine. The partnership is the first time Coors has partnered with a wine company for a national promo, which runs through Dec. 31. Retail displays support.