Mike Beirne


  • This is a Profile

    MillerCoors Puts a Cooler Face on Coors Light Cans

    Brand Marketing

    MillerCoors, a joint venture of brewers SABMiller and Coors Brewing, will refresh Coors Light packaging with a two-sided cold-activated label that will be featured on 12- and 16-oz. cans hitting […]

    This is a Profile

    Dunkin’ Duels Starbucks with Taste Test

    Brand Marketing

    Pepsi did it to Coca-Cola. Miller Lite used it against Bud Light, and now Dunkin

    This is a Profile

    MillerCoors Discontinues Zima

    Brand Marketing

    MillerCoors announced this week that the malternative beverage known as Zima, introduced by Coors Brewing in 1992, would be discontinued. The company expects to ship its last Zima orders sometime […]

    This is a Profile

    Brewers Are Crafting a Case For Their Niche Products

    Brand Marketing

    Imported beers long have prospered by being the trade-up option from regular domestic brews. But now such imports as Heineken and Corona Extra must respond to a niche that is […]

    This is a Profile

    Walgreens Takes Healthy Attitude About Take Care Clinic

    Brand Marketing

    Time-pressed moms and other consumers looking for simple, yet quality, health solutions are the target audience for Walgreens’ integrated campaign promoting Take Care Clinic, its in-store health clinic. A TV […]

    This is a Profile

    Holiday Inn Express Calls on Consumers to ‘Stay Smart’

    Brand Marketing

    In the face of a slumping economy that has affected the hospitality market, Holiday Inn Express is introducing more advertising to reinforce its value message among consumers.  New TV spots, […]

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    Wrigley Challenges Cadbury’s Trident Xtra Care Ads

    Brand Marketing

    Wm. Wrigley Jr.’s complaint against Cadbury USA’s advertising claim that its Trident Xtra Care gum builds tooth enamel has been routed to the Federal Trade Commission for review, the National […]

    This is a Profile

    Affluent Look to Facelifts for the Home

    Brand Marketing

    Upscale building products are holding their own thanks to the affluent who are making over kitchens and bathrooms rather than taking their chances on buying a new home in this […]

    This is a Profile

    Gum Category Embraces Germ Warfare

    Brand Marketing

    Germ-killing gum anyone? Mentos Pure Fresh gum, launching next year, will include green tea extract that kills the bacteria that causes bad breath. Eclipse, meanwhile, has been assassinating germs, using […]

    This is a Profile

    R.J. Reynolds Preps Dissolvable Tobacco

    Brand Marketing

    R.J. Reynolds Tobacco will dive deeper into the smokeless category next year by nationally distributing Camel Snus and introducing in test markets dissolvable alternatives to cigarettes called Camel Sticks, Camel […]