Coors Chooses Hispanic Agency

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DALLAS — Coors Brewing Co. has tapped Bromley Communications of San Antonio as its new Hispanic agency for the estimated $10-20 million account of Coors Light, a brewery representative confirmed.

Bromley bested crosstown shop Cartel Creativo and Publicis Sanchez & Levitan of Dallas. Coors initially contacted 10 agencies for the account, which is expected to include creative as well as media planning and buying.

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