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A new survey suggests that online advertising has not worn out its welcome. Conducted by Opinion Research Corp. for the Adfusion division of ARAnet, the polling found respondents a bit more likely to be responsive to various sorts of online advertising than was the case in a similar poll a year ago.
In the new poll, conducted this month, 51 percent of respondents said they’re “very likely” or “somewhat likely” to read and act upon e-mail offers, up from 47 percent last year.
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