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Sustainability and environmental consciousness have taken center stage as leading factors in consumer purchasing trends. As a result, brands are taking an increased interest in their sourcing of materials and products in an effort to improve their environmental actions.
Leaders from Everlane, Imperfect Foods, and IKEA discussed their growing sustainability efforts and plans for the future at the Adweek at Home event earlier this week.
Sustainability is such a hot and, more importantly, a vast issue to tackle both inside and outside of brand identity.