Consumer Reports Launches First Ad Campaign Highlighting How It Keeps Companies Honest

The organization wants customers to know it’s as relevant as ever

Consumer Reports' first ad showcases the brand's commitment to reviewing everyday items. Consumer Reports

Consumer Reports wants people to know it’s still “bringing the fine print into focus” on everyday purchases. The brand that’s been reviewing products for consumers since 1936 has debuted an ad campaign to freshen up its image and reach new customers. In an age when people might turn to the first review they pull up on Google, Consumer Reports wants you to know its approach to the process is unique.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@AlissaFleck Alissa Fleck is a New York City-based reporter, podcast producer and contributor to Adweek.