How Did This Cell Carrier Advertise a 50% Rate Discount? Chop a Ford in Half, Of Course.

Thanks to Consumer Cellular, Brad Keselowski's Nascar is now a convertible

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In February, a survey conducted by WhistleOut—a search engine that lets consumers compare mobile plans—revealed that half of Americans believe they pay too much for their cell phone service. Over a third of respondents said they’d be unable to afford so much as a 10% rate hike, and some three quarters fear that such a hike is likely.

Malcontent like that is exactly what Consumer Cellular had in mind when developing its latest pitch to consumers: Sign up with us and we’ll take up to 50% off your current bill.



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