How Did This Cell Carrier Advertise a 50% Rate Discount? Chop a Ford in Half, Of Course.

Thanks to Consumer Cellular, Brad Keselowski's Nascar is now a convertible

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

In February, a survey conducted by WhistleOut—a search engine that lets consumers compare mobile plans—revealed that half of Americans believe they pay too much for their cell phone service. Over a third of respondents said they’d be unable to afford so much as a 10% rate hike, and some three quarters fear that such a hike is likely.

Malcontent like that is exactly what Consumer Cellular had in mind when developing its latest pitch to consumers: Sign up with us and we’ll take up to 50% off your current bill.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in