DALLAS Grammy Award-winning country music singer Lee Ann Womack has agreed to be a spokesperson for ConAgra Foods’ Banquet Homestyle Bakes brand, the company said.
Womack will be featured in broadcast advertising and promotions via the Dallas office of Fogarty Klein Monroe, which is headquartered in Houston.
“Like our target consumer, Lee Ann Womack is a working mom who wants to provide her family with a delicious homemade meal, but doesn’t always have the time to prepare it,” client marketing director Cynthia Batterman said in a statement.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in