This Company Makes Billboards Come to Life for Major Brands

Pearl Media merges new tech into the out-of-home space

Headshot of Christopher Heine


Who (from left) Josh Cohen, president, CEO; Eddie, chief canine officer; Jen Lee Almeida, vp, operations; Anthony Petrillo, svp, business development 

What Digital out-of-home-company

Where Fairfield, N.J., headquarters

Digital signage and smartphones influence consumers at nearly every turn on sidewalks and streets these days. Out-of-home media provider Pearl Media got way out ahead of this cultural transformation when it launched seven years ago, and the interactive marketing company’s vision is paying off: Sales jumped from about $9 million in 2012 to $15 million last year. Servicing Nike, Coors, Chevy and other brands, Pearl spearheads three-dimensional outdoor promos that often include high-tech mapping, augmented reality and touchscreens. And the company claims the largest “supergraphic” out-of-home ad inventory in Los Angeles, while boasting similar offerings in New York, Chicago, Dallas and Miami (it has offices in all those markets save Dallas). So the next time you see a soaring branded digital wall, it’s a safe bet that Pearl Media’s behind it.

@Chris_Heine Christopher Heine is a New York-based editor and writer.