Last March, South by Southwest created a new awards program, the SXSW Creative Experience Arrow Awards, to honor the growing experiential focus at the festival. This year, in a bid to recognize that continued growth of experiential, SXSW added a new award, Best Exhibition Experience, to the Arrow Awards.
“As agencies, brands, and other groups continue to bring their most ambitious experiential ideas to life at SXSW, we will continue to broaden the awards to recognize that creative spirit,” said Roland Swenson, CEO of SXSW, in a statement.
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