Columbia Created a Line of 'Empire Strikes Back' Jackets and Sold Out in Minutes

Sadly, they won't be making more. (Cue Chewbacca wail)


Do you ever feel like retro marketing is an energy field created by all living things? One that surrounds us, penetrates us and binds the galaxy together?

Well, here’s a good reminder why: Columbia’s new Echo Base Collection, inspired by the Star Wars film The Empire Strikes Back, made its debut today—and sold out almost immediately.

Designed to “keep you warmer than a tauntaun,” the three jackets were based on those worn on the icy planet of Hoth by protagonists Luke, Leia and Han.

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