Colgate-Palmolive Aims to Turn Toothbrushing Into a Quiet Moment of Mindfulness

And use the opportunity to collect more user data, too

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Through a new partnership with meditation app Headspace, CPG manufacturer Colgate-Palmolive is hoping its smart electric toothbrush Hum can create a sense of calm for people doing their best to get to the end of 2020.

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