Cole Haan Wants to Inspire Women to Be Extraordinary With Aspirational Yet ‘Attainable’ Campaign

Featuring Christy Turlington Burns and Karlie Kloss

Cole Haan

Cole Haan doesn’t want to be part of the fashion world’s “sea of sameness,” according to David Maddocks, chief marketing officer and general manager of business development. Instead, it wants to create “inspirational” yet “attainable” work that motivates women to pursue their passions—while, of course, wearing Cole Haan’s latest collection. 

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.