Cole Haan Wants to Inspire Women to Be Extraordinary With Aspirational Yet ‘Attainable’ Campaign

Featuring Christy Turlington Burns and Karlie Kloss

Cole Haan

Cole Haan doesn’t want to be part of the fashion world’s “sea of sameness,” according to David Maddocks, chief marketing officer and general manager of business development. Instead, it wants to create “inspirational” yet “attainable” work that motivates women to pursue their passions—while, of course, wearing Cole Haan’s latest collection. 

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@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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