NEW YORK Saatchi & Saatchi today launches its first campaign for Cold Stone Creamery. The tagline is, “Do you love it, or do you love it love it?”
The shop won the Scottsdale, Ariz.-based ice cream maker’s $15 million account in November.
In “Kid,” one of three TV spots, a child approaches a Cold Stone shop where he can see the personifications of his nightmares (the Boogie Man, the creature in the closet and the monster underneath his bed) eating ice cream inside.
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