Cohen Succeeds Liebowitz at KSL Media

NEW YORK KSL Media founder Kal Liebowitz has relinquished his seat as president, a position he filled for 22 years, to become chairman of the media services company’s board. Hank Cohen will assume the post of president, after 14 years with the company, most recently as president of West Coast operations.

Liebowitz, who will remain CEO, decided to step down following the completion of KSL’s buyback from the Interpublic Group of Companies on May 15. KSL was acquired by True North Communications in April 1999, and then became part of IPG when the holding company acquired True North in 2001. The holding company owned five similar companies, and KSL management felt their services were redundant within IPG, said Liebowitz.

“I was doing more client consulting and Hank was doing more and more of the hands-on everyday stuff internally,” said Liebowitz, 60. As chairman, Liebowitz will devote more time helping clients correlate business performance to media spending.

Cohen’s role will expand from overseeing the Los Angeles office to managing the San Francisco and New York locations, he said. As a result Cohen, 46, will live in New York three months of the year, Liebowitz said.

KSL Media works in partnership with small and medium-size agencies including Pedone & Partners, Nelson Communications, Kovel/Fuller, Kirshenbaum Bond & Partners West and Ground Zero. KSL also services major brands such as Boeing, Top-Flite, Strata Golf Balls, Sweet ‘N Low, Grey Goose Vodka, Countrywide Financial and K*Swiss.