Coen Cuts Ad-Spend Projection to 5.7%

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NEW YORK Universal McCann’s director of forecasting Robert Coen has reduced his projection for U.S. ad spending in 2005.

He now forecasts a 5.7 percent increase to $278.8 billion, down from a December 2004 forecast of a 6.4 percent gain to $280 billion.

For 2006, he projects a 5.8 percent increase to $290 million.

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