Coca-Cola is bringing back the role of global CMO in 2020, almost three years after dissolving the title in the wake of a restructuring.
Francisco Crespo, who’s held the position of chief growth officer since the position was created in May 2017, is retiring at the beginning of the new year. Crespo, 54, will stay on in an advisory role through June 30, 2020.
Crespo’s responsibilities as CGO will be split among three new roles: Manuel Arroyo will oversee integrated global marketing as global CMO; John Murphy will oversee corporate strategy as CFO; and Brian Smith will take over customer and commercial operations as COO.
As CGO, Crespo helped to “develop a growth strategy that has become thoroughly embedded in our operations and our culture,” said James Quincey, chairman and CEO of Coca-Cola, in a statement.
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