Coca-Cola Names New CMO as Profit Tumbles

2 days after Q3 earnings

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The Coca-Cola Co. has reached within its Spanish-Portuguese operations and named Marcos de Quinto as chief marketing officer, replacing Joseph Tripodi following lagging sales. The news comes after Atlanta-based Coca-Cola's inadequate third quarter results on Tuesday, reports The Wall Street Journal

Tripodi, who has served as CMO for seven years, will retire at the end of February 2015. Tripodi joined from Allstate in 2007 and was able to bring stability to a role that had been a revolving door. 

Muhtar Kent, chairman and CEO of Coca-Cola, commended Tripodi for his leadership and dedication in a statement.

Based in Madrid, de Quinto has worked for Coca-Cola in various regional marketing director roles since 1982.

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