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The battle between Coca-Cola and Pepsi just found some common ground. Fans of both cola brands are quite different in terms of education and political leanings, but both are skewing older, according to new data from ecommerce and consumer analytics provider Connexity.
Coke's largest audience is 35 to 44, while Pepsi's is 65 and over, and both underindexed in the 18- to 24-year-old demographic.
Coke and Pepsi have both expanded their beverage portfolios beyond soda and introduced smaller package sizes to appeal to younger audiences who are drinking less soda.
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