How Festivals Like Coachella Make Stars Out of Smaller Brands

These 3 marketers went beyond flashy stunts and sponsorships to take the main stage

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Whether you think a music festival is gathering to see and hear the biggest artists or simply as a star-studded social media event, Coachella is the embodiment of both.

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