CNN, MSNBC Chew Most GUM

GUM stats for top news Web sites are out for January 2001, and there were no surprises. GUM, a metric devised by Atlanta-based Turner Broadcasting Sales, represents “gross usage minutes,” and is the number of unique users at a site multiplied by the number of average user minutes. Using data supplied by Nielsen NetRatings, which is based in Milpitas, Ca.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in