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CHICAGO – CME-KHBB/Chicago named Pat Signorelli to a newly-created post of media resources director last week. In addition, she will serve on the agency’s operating committee.
In the position, Signorelli will manage the Chicago office media department, which does media planning, and coordinate other CME-KHBB media resources including Cash Plus, the agency’s Minneapolis-based media buying service.
Signorelli comes to the agency from Hearst Magazine corporate marketing and sales, where she had been Midwest group director since 1990.
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