CME-KHBB Names Signorelli To New Media Post

CHICAGO – CME-KHBB/Chicago named Pat Signorelli to a newly-created post of media resources director last week. In addition, she will serve on the agency’s operating committee.
In the position, Signorelli will manage the Chicago office media department, which does media planning, and coordinate other CME-KHBB media resources including Cash Plus, the agency’s Minneapolis-based media buying service.
Signorelli comes to the agency from Hearst Magazine corporate marketing and sales, where she had been Midwest group director since 1990. Prior to Hearst, Signorelli spent 11 years at Foote, Cone & Belding/Chicago.
The top media spot has been open since former media director Tess Zych left the agency in February.
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