Beth Heitzma

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Ohio Thinks Globally, But Taps Local Backer Office

Brand Marketing

DUBLIN, OHIO – Looking to promote the state globally, the Ohio Department of Development last week hired BSB/Leff & Squicciarini Advertising and Public Relations here to handle the $4.4 million [...]

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Wisconsin Milk Marketing Board and FCB Developing Branding Program for State’s Cheese

Brand Marketing

MADISON, WIS. – The Wisconsin Milk Marketing Board is in the early stages of developing an ambitious branding program aimed at distinguishing major marketers’ Wisconsin-produced cheese from cheeses produced elsewhere.Longtime [...]

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Ameritech Fills Its Lineup With DDB Needham Assignment

Brand Marketing

CHICAGO – With DDB Needham Chicago’s win last week of Ameritech’s small -business services division, the telecommunications giant appears to have stabilized its agency roster for the time being.The win, [...]

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Visions of Sugarplums: Musicland Dreams of a Top-Flight Agency For a Modest Holiday Creative Assignment

Brand Marketing

MINNEAPOLIS – Judging by the agencies invited to pitch a creative assignment from Musicland Corp. here, one would guess the billings must be substantial or that the entire ad account [...]

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MELANIE ALBERT

Brand Marketing

MELANIE ALBERT director of advertising, Riders Apparel Co.Client: Lee Apparel Co.Agency: Fallon McElligott’93 Estimated Billings: $10 millionIncrease over ’92: 100%Client Since: July 1992Major Achievements: split brand equity into two separate [...]

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AMERITECH REVIEWS SMALL-BIZ ACCOUNT

Brand Marketing

Ameritech’s quest to link with new advertising partners has extended to include a review for its small business services division, worth an estimated $20 million, now handled by Lintas:Campbell-Ewald’s offices [...]

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Minn. Blue Cross Backs Reforms

Brand Marketing

MINNEAPOLIS – Blue Cross/Blue Shield of Minnesota launched an aggressive two-pronged advertising campaign last week that separates the company from many of its insurance company bretheren: It supports healthcare reform.In [...]

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Twin Cities Media Refusal of Mayoral Ads Called ‘Ugly Precedent’ for the Future

Brand Marketing

MINNEAPOLIS/St. PAUL – Six radio stations and one TV station here have refused to run advertising for mayoral candidates in races here, testing the public-interest statutes and raising protests from [...]

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New Brands, New Company: Minnetonka May Seek Agency

Brand Marketing

EDEN PRAIRIE, MINN. – With a long-term licensing agreement for two Colgate-Palmolive toiletries brands in hand, Minnetonka Brands Inc. based here officially went into business this month and already is [...]

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Fallon Gets Integrated Marketing Religion

Brand Marketing

MINNEAPOLIS – Pat Fallon, who for many years scoffed at other agencies’ integrated marketing divisions, has become a convert.Fallon McElligott last week added its second president this year, naming former [...]