A Closer Look at Potential Conflicts at Publicis Omnicom

Will marketers be more forgiving than in the past?

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How much client-conflict fallout will the blockbuster Publicis-Omnicom deal really spawn? Even Omnicom CEO John Wren himself said he anticipates that some conflict-related "difficulties" will grow out of the merger.

Still, it's too early to tell what new business spoils the merger might yield for competitors like WPP or Interpublic, despite early speculation.

Key brands in question remain largely mum. Adweek contacted more than a dozen brands that could find fault in the merger. Five refused comment, and four did not immediately respond.

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