Clinique's Global Brand Chief Connected a 48-Year-Old Brand to a New Generation

Adweek’s 2016 Brand Genius winner for health and beauty

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Whether you've used its famous 3-Step System, spotted the unmistakable pale yellow of its Dramatically Different Moisturizer Lotion on your mother's vanity, or gotten a whiff of its best-selling fragrance Happy, there's a good chance you've had some experience with Clinique. Launched in 1968, the results-focused company has become one of those iconic brands that's part of the beauty culture.

If there was one blemish, it was that while Clinique had legions of fans, Estée Lauder wished more of them were millennials.

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