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Clinique launched its signature product, Dramatically Different Moisturizing Lotion, way back in 1968, and it’s been one of the brand’s biggest sellers ever since. A version of it—there’s also a Dramatically Different gel for those with oilier skin and a jelly, which claims to help protect skin against pollution—is purchased somewhere in the world every 3.6 seconds.
With the exception of a formula tweak in 2013 to add greater protection for the skin’s barrier and the introduction of the gel and jelly, the Dramatically Different line has stayed mostly the same in its 50-year existence.
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