Cliff Freeman Beats Y&R For New IHF Brand

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NEW YORK-Cliff Freeman and Partners has joined Young & Rubicam on the roster of International Home Foods, marketer of brands such as Chef Boyardee and Gulden’s mustard.
The New York agency was awarded an estimated $10 million worth of creative and media planning duties for a new product called Crunch ‘n Munch Glazed Pretzels.

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