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After marketing Ark-ansas’ tourism for more than two decades, Shelby Woods knows the business well. For the first time in 13 years, he knows competition for the $17 million account as well.
Heathcott Associates and Sells/Clark, both of Little Rock, Ark., are also competing for the Arkansas Department of Parks and Tourism business, according to state tourism director Joe David Rice.
A year after retaining the tourism business in 1989, Woods’ firm, Woods Brothers Agency, merged with a crosstown rival to form Cranford Johnson Robinson Woods, where Woods is now chairman.
No other agencies contended for the account in 1996, when the Little Rock shop’s contract expired.
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