Cisco Rides Again with $150M Campaign

Cisco Systems CEO John Chambers told financial analysts today that the company is planning a $100-150 million TV, print and outdoor campaign within the next three months.

Chambers said the effort, via Ogilvy & Mather, New York, is meant to “reinvigorate the market and stimulate demand.” He added that the push will include broadcast, print and online, direct marketing, online marketing and event marketing.

A Cisco rep declined to give further details about the campaign.